I'm having a bad time with routers right now

I tried holding the button to reset and it wouldn't reset, so I put it aside and in the meantime I replaced it with another router (which has problems of it's own).
Now I have a little time to try to get my WDR4300 up and running. I tried a standard 30/30/30 reset and what happened is that the router goes into some kind of "limp mode" where it's totally unresponsive to pings. I reboot again, and it just goes back to the situation described above. It is NOT clearing the NVRAM.
I'm pretty much stumped at this point on how to reset it. It's pretty close to a brick. Any suggestions on how to rescue this router from the dead would be appreciated!